Allen Media Group has made a major deal with CBS to uplift HBCU sports.
Byron Allen’s Allen Media Group owns the free streaming digital platform HBCU GO and announced the deal on Friday.
CBS and Front Office Sports made the announcement Thursday on Twitter.
‘HBCU Go’ has struck a nationwide broadcast deal with CBS stations for the 2022-23 sports season.
Now, HBCU sports programming will be available in 12 major U.S. TV markets — including 70% of Black households and 60% of homes overall. pic.twitter.com/dvDzDn45wN
— Front Office Sports (@FOS) August 19, 2022
HBCU GO was launched in 2012 and acquired by Allen Media Group in 2021. The deal allows HBCU GO to Black college sports to appear on CBS “owned-and-operated duopoly stations” with media markets stretching from Los Angeles to New York.
According to a statement from AMG, the partnership allows “cable, linear, streaming, broadcast, VOD and pay-per-view to premier NCAA Division II HBCU conference sporting events.”
CEO of Allen Media Group Allen said, “We are proud to amplify these amazing athletes and HBCUs while at the same time helping to finance the education of these young adults. Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”
Related Story: Two Black Men Are Suing Walmart After Being Handcuffed and Accused Of Stealing TV
Wendy McMahon, president and co-head of CBS News and Stations, said, “We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets.”
“As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on Historically Black Colleges and Universities and the student-athletes who are living out their dreams both on the field and in the classroom.”
HBCU GO is set to start on Saturday, September 3. We’re excited to see the new partnership in play!
