Black-Owned Vegan Meat Brand Strikes Deal with Shark Tank's Mark Cuban
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Black-Owned Vegan Meat Brand Strikes Deal with Shark Tank’s Mark Cuban

They sold over $250,000 in product just 24 hours after the episode aired.

Aisha K. StaggersbyAisha K. Staggers
April 6, 2021
in Business, Food, Lifestyle, Trending
Black-Owned Vegan Meat Brand Strikes Deal with Shark Tank’s Mark Cuban

Black-owned brand Everything Legendary sells $250,000 worth of vegan burgers 24 hours after the Shark Tank episode airs.

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“It began with a search for something healthy and good-tasting that our mothers would want to eat. Once we had that, we took it to the streets with pop-up stores and street festival sampling, and let the community taste it for themselves,” says Duane “Myko” Cheers, one of the founders of Everything Legendary, a Black-owned vegan meat brand that just got a $300,000 investment from Shark Tank’s Mark Cuban.

Cheers, Danita Claytor, and Jumoke Jackson appeared on the show to pitch their business which he told Veg News, “began with a search for something healthy and good-tasting that our mothers would want to eat.”

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“Once we had that, we took it to the streets with pop-up stores and street festival sampling, and let the community taste it for themselves. We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor. Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned.”

Cuban’s investment bought a 22 percent share in the business. Within 24 hours of the episode airing on February 26, 2021, Everything Legendary sold over $250,000 worth of product.

Having Cuban believe in their business and putting his investment behind them meant a lot to the partners.

“For me,” Cheers said, “this investment is extremely personal. It is validation of my ‘never give up’ philosophy. I heard ‘no’ 1,000,001 times over the years, but this one ‘yes’ moment changes everything.”

The D.C.-based company had been shipping its product directly to consumers, but starting in the spring, Everything Legendary vegan burgers can also be found at retailers including Acme, Giant, and Safeway.

Tags: black-ownedbusinessDanita ClaytorDuane CheersJumoke JacksonMark CubanShark Tankveganvegan burgersvegetarian
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