Porsche announced this week that Ayesha Coker had been named Vice President, Marketing of Atlanta-based Porsche Cars North America, Inc. (PCNA).
Coker is the first Black woman appointed to the nine-member PCNA executive leadership team and the second woman appointed in recent months after Margareta Mahlstedt joined as Vice President, Customer Experience.
The new leaders add to the momentum of the Porsche brand in the United States after PCNA closed 2021 with new records for new vehicle and Certified Pre-Owned car deliveries. Her appointment is effective immediately, announced in a company press release.
The boss babe was previously the Director of Experiential Marketing for PCNA. Coker has a proven ability to bring the brand to life through unique and strategic consumer experiences in a decade with Porsche. She has led the German marque’s experiential brand marketing, strategic partnerships, sports marketing, motorsport, and the Porsche Club of America in the U.S. Coker has also overseen the operations of the Porsche Track Experience, Porsche Travel Experience as well as the Porsche Experience Centers in Atlanta and Los Angeles.
“Ayesha and Margareta bring new energy, unique perspectives and significant experience to the Executive Committee,” said Kjell Gruner, President and CEO of PCNA. “With over 15 years in the automotive industry – and 10 of those years dedicated to the Porsche brand – Ayesha has demonstrated that she is equipped for the task at hand in her new role..”
Before joining Porsche, Coker served in various marketing roles for automotive companies, including Merkley and Partners (Mercedes-Benz USA) and GMR Marketing. Coker holds a Bachelor of Science in Fashion Merchandising from the University of Maryland Eastern Shore and an Associate Applied Science degree in Advertising and Integrated Marketing Communications from the Fashion Institute of Technology.
Porsche Atlanta announced retail deliveries in 2021 totaled 70,025 new vehicles – PCNA’s best year ever, up 22 percent from the year before and 14 percent above the previous record set in 2019.
