Pepsi Celebrates HBCU Bands In First-Ever National Ad – Newsonyx
Newsonyx
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE
  • Login
No Result
View All Result
Newsonyx
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE
No Result
View All Result
Newsonyx
No Result
View All Result
Home Education

Pepsi Celebrates HBCU Bands In First-Ever National Ad

This will be one to watch.

Janelle BombalierbyJanelle Bombalier
December 9, 2021
in Education
HBCU, Ad, Commercial, Pepsi, Band, Black

Photo Courtesy of Donald Montague, Special to the Sentinel

9
SHARES
37
VIEWS
Share on FacebookShare on TwitterShare via Email

On December 4, Pepsi brand released its first-ever national ad celebrating two of the most famous HBCU bands.

According to Essence, in a news release, Pepsi said the 60-second commercial, called “The Halftime Game,” will hype up the HBCU band culture during the Southwestern Athletic Conference (SWAC) football championship game.

RELATED POSTS

California’s Community Colleges Ignore African History

Black Students At Harvard Form AFRO, A New Organization Fighting Campus Discrimination To Improve Lives Of Fellow Black Students

“At PepsiCo, we’ve committed to supporting HBCUs year-round, and I’m honored to help shine a light on these marching bands with this new spot airing during one of the largest games of the season,” said Chauncey Hamlett, CMO/VP of PBNA, South Division.

“We wanted to spotlight these two incredible bands because we know that in HBCU culture, the game is not just about football, but also the energy, hype, and history these bands bring to halftime and beyond.”

The ad features Florida A&M University’s (FAMU) “Marching 100” and Jackson State University’s (JSU) “Sonic Boom of the South,” which are two of the top-ranking HBCU marching bands.

Pepsi aims to support Black talent with its latest commercial. Besides the commercial, the brand also partnered with JSU Coach Deion Sanders, committed to multi-year partnerships with the National Battle of The Bands, and will be the primary beverage sponsor of the Southwestern Athletic Conference.

Pepsi also sponsored the Allen McKellar Jr. Internship Program for an HBCU female students called “She Got Now,” donated $100,000, which enabled Hampton University’s marching band to perform in the Macy’s Thanksgiving Day Parade for the first time, as well as sponsored the MTN DEW Real Change Fund, which provides HBCU Students with $1 million to help fund startup companies.

Dr. Roderick Little, JSU Director of Bands. said, “It is an esteemed honor to have been selected to participate in a nationally televised commercial with Pepsi.”

“Of course, this is an outstanding opportunity for our students, band, and university, but I’d be remiss if I didn’t acknowledge what this affiliation means for all HBCU band programs regarding exposure that could garner the support of future donors and corporate sponsors. The future is bright for HBCU band programs because of great opportunities such as these!” Little added.

“This ad campaign provides a fitting showcase for two exceptional music programs,” said Dr. Shelby Chipman, FAMU Director of Bands.

“Our marching band students are committed to excellence in the classroom and performing on the field. This campaign celebrates their dedication and talent. Fans of the incomparable Marching’ 100’ will be pleased. It was an amazing experience for our students to work with the production team during their visit to our campus.”

With this ad, Pepsi has invested more than $3 million. The commercial will air on SWAC media, which includes ABC during December’s Celebration BOWL, and national media outlets throughout the entire month.

Tags: Florida A&M UniversityHBCUJackson State UniversityPepsi
Share4Tweet2Send

Related Posts

African, community, California, college, history, studies, Manu, Ampim

California’s Community Colleges Ignore African History

byAziah Kamari
October 10, 2023
0

In a shocking revelation, Manu Ampim, a tenured professor of History and Africana Studies at Contra Costa College in San...

Harvard University, administration, Black students, discrimination, organization, campus, Harvard, HU, students, African and African American Resistance Organization, AFRO

Black Students At Harvard Form AFRO, A New Organization Fighting Campus Discrimination To Improve Lives Of Fellow Black Students

byTaylor Berry
September 30, 2023
0

Black Harvard students are combating campus discrimination through a newly formed organization, the African and African American Resistance Organization, The...

Marbles PlayStore, children, North Carolina, genius, kits, toys, Team Genius Squad, S.T.E.M., Ava N. Simmons

Meet Ava The S.T.E.M. Princess®: The 10-Year-Old Behind The Team Genius Squad’s S.T.E.M-Based Toys And Kits

byTaylor Berry
September 5, 2023
0

Ava N. Simmons, a 10-year-old S.T.E.M. genius and entrepreneur from North Carolina, is one to watch out for.  Ava, the brains...

Black History, College Board of Education, Florida, College Board, African American

College Board Disputes Claims of Similar Language in Black History Courses

byShawna Davis
August 5, 2023
0

On July 27, the College Board made its stance known that slavery did not benefit African Americans. This stance came...

Hispanic, city, New York City, New York, LAST, Liberal Arts and Sciences Test, Black, test, exam, Manhattan, teachers, educators, National Teacher Examination, NTE, Elsa Gulino, Mayling Ralph, Peter Wilds, Nia Greene

Millions Of Dollars Rewarded To Black And Hispanic New York Educators In $1.8 Billion Lawsuit Due To Biased Teacher’s Test

byTaylor Berry
July 17, 2023
0

Black and Hispanic former teachers and once-aspiring educators in New York are subjected to a massive payout after a Manhattan...

Next Post
Nathan Sutherland nurse impregnated patient

Former Nurse Nathan Sutherland Sentenced to 10 Years For Raping And Impregnating Incapacitated Patient

Glenn Foster Jr., Dies, Saints, Football, Player, Alabama

Former New Orleans Saints Player Glenn Foster Jr. Dies In Police Custody

  • About
  • Contact
  • Privacy Policy

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.

No Result
View All Result
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.