Vegan Black-Owned Cereal Brand Serves Empowerment For The Culture – Newsonyx
Newsonyx
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE
  • Login
No Result
View All Result
Newsonyx
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE
No Result
View All Result
Newsonyx
No Result
View All Result
Home Food

Vegan Black-Owned Cereal Brand Serves Empowerment For The Culture

"I want people to know representation matters," Nic King said.

Aziah KamaribyAziah Kamari
November 29, 2021
in Food
vegan-black, owned, cereal, brand, serves, empowerment, culture

Photo Courtesy of Huff Post

55
SHARES
230
VIEWS
Share on FacebookShare on TwitterShare via Email

The Black-Owned company Legacy Cereal launched its inaugural product, Proud Puffs breakfast cereal, in the spring.

Proud Puffs vegan cereal features chocolate-flavored empowerment fist-shaped puffs made with natural cocoa, tapioca and sweetened with monk fruit.

RELATED POSTS

Walmart Can’t Be Sued For Wrongly Disdaining Customer William Montgomery, He Lost His Lawsuits

Black Couple Bought Booker’s Restaurant & Bar, A Black-Owned Restaurant On Philly’s Baltimore Ave.

Founded by Nic King in December 2020, Legacy Cereal is committed to developing plant-based, health-conscious breakfast and food products. “[The products] I’m building are meant to be culturally impactful in a positive sense,” King told VegNews. “I don’t want to contribute to high sugar content, diabetes, and similar things that plague the United States.” Additional vegan, health-conscious cereal flavors and bars are also in development.

When asked about the company’s company’s origin story, King said it came during a night where he was having trouble sleeping.

The 34-year-old had recently left his corporate job,, and The Black Lives Matter protests following the death of George Floyd had just begun to spread nationwide. Needless to say, there was a lot on his mind.

Related Story: Jaden Smith’s Restaurant ‘I Love You’ Will Feed The Homeless For Free

“I left my corporate job of 12 years, and I like to call it ‘divine inspiration,’” King said. “The idea came out of nowhere. It was Godsent. I had a lot of time on my hands, and usually, in this world, we’re so busy that we don’t have time to do things. But, because of the pandemic, I was able to do months of research, realizing there were no Black-owned cereal companies. It was then I had set on the idea of wanting to make not only a healthy product but a cultural impact.”

“I woke out of my sleep. It was a random idea that was on my mind,” King told HuffPost. “I’m thinking, where is cereal coming from? Starting a cereal company is a super bizarre idea to think about at 3 a.m., but as a man of faith, I’ve always believed if you get a random idea, God gives you an idea, and you look into it.”

From there, King, who lives in Darien, Connecticut, spent the next several months conducting product research and officially announced the launch of Legacy Cereal.

Part of the cultural impact he wanted to showcase was his family values and traditions, so he decided to put his family on the cereal box. On the side of the box, consumers will find a list of influential figures in Black history, including pilot Bessie Coleman and boxer Muhammad Ali. Finally, on the back, there’s a word search where kids can find positive affirmations like “beautiful,” “important,” “kind,” and more.

 

View this post on Instagram

 

A post shared by @proudpuffcereal

 

View this post on Instagram

 

A post shared by @proudpuffcereal


Proud Puffs were available to order via a crowdfunding site, Fund Black Founders, for $8 per box.

Tags: black-ownedbusinesscerealEmpowerproudvegan
Share22Tweet14Send

Related Posts

Walmart lawsuit judge Colorado Montgomery

Walmart Can’t Be Sued For Wrongly Disdaining Customer William Montgomery, He Lost His Lawsuits

byChristian Spencer
June 14, 2023
0

Walmart cannot be sued for liability when customers like William Montgomery, who filed lawsuits, are wrongfully apprehended. Montgomery sued Walmart...

Tracey Syphax, Cheri Syphax, Phax Entertainment Group, Philly, Philadelphia, Mississippi, Booker's Restaurant & Bar

Black Couple Bought Booker’s Restaurant & Bar, A Black-Owned Restaurant On Philly’s Baltimore Ave.

byChristian Spencer
April 19, 2023
0

A Black family named the Syphax owns Booker's Restaurant & Bar, a premium dining experience that serves Creole southern-style food in West...

restaurant, Korean, Lee, couple, NYC, New York City, rat, food

Ratatouille or Rodent-ouille? NYC Restaurant Sued For Serving Surprise Dish

byAziah Kamari
March 16, 2023
0

The Lees are seeking compensation for their "soup-ernatural" experience. ?

Las Vegas, critic, TikTok, Lee, Keith, Shanks, Gary, food

TikTok Food Critic Saves The Day, One Restaurant At A Time

byAziah Kamari
January 24, 2023
0

Keith Lee helped a food truck owner raise over $30k based on his TikTok video.

Popeyes, Detroit, Infestation, Doordash

Detroit Popeyes Shut Down For Roach Infestation

byMary Symone
December 12, 2022
0

A Popeyes located in Detroit has reportedly been shut down last week after a Doordash driver exposed the restaurant for...

Next Post
Law Roach, Lamar Roach Jr,., Nephew, Three-year-old, Dies, Chicago

Law Roach's Three-Year-Old Nephew Dies After Falling From 17-Story Window in Chicago

history, john, young, creator, king, buffalo,wings

The History Of John Young, Creator And 'King Of Buffalo Wings'

  • About
  • Contact
  • Privacy Policy

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.

No Result
View All Result
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • NEWS
  • POLITICS
  • BUSINESS
  • SPORTS
  • LIFESTYLE

© 2021 SNACKABLE MEDIA LLC. ALL RIGHTS RESERVED.