Business

Beyoncé Announces New Ivy Park Collection For Valentine’s Day

Beyoncé has announced her newest collection from Ivy Park just in time for Valentine’s Day. 

The music icon recently shared photos of herself on Instagram wearing a set from Ivy Park’s latest Feb. 9 drop with Addidas, Ivy Heart. While posing on a white sofa and, in other pictures, a white curtain, the 40-year-old was captured wearing a velvet tracksuit in maroon with orange stripes down the sides. She paired it with a crop tank top, bucket hat, white heart-shaped glasses, gold necklaces, all-white trainers, and a red lip to finish the look. 

Bey captioned the post “Ivy ❤️,” referencing the capsule collection’s name. 

Fans expressed their excitement for the new line while calling for new music from the Grammy award-winning artist. 

“I knew you was coming with something!” said one commenter.

Another follower said, “THE POST WE WERE WAITING FOR SIS…. almost dropped this damn dog trying to see what you posted 😂🤙🏾🔥!”

“GIRL WHERE THE ALBUM AT,” said another commenter.

The “Love On Top” artist and Addidas announced the Ivy Heart line last month with an inspiration of love just in time for Valentine’s Day. With Beyonce’s passion for athleticism and fashion, the capsule’s color palette will feature an array of colors, including Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White). While the collection is gender-neutral, pricing will range from $30-$300 and will be available online starting Feb. 9 and in selective stores on Feb. 10. 

While the Houston native is known for rockin’ outfits from past Ivy Park collections on Instagram, she posted photos from her last campaign, entitled “Halls of Ivy,” in December. She described the line as a “figurative space that is somewhere between where you are now and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome,” WWD reported.

Jahaura Michelle

Jahaura Michelle is a graduate of Hofstra University with a Master's degree in broadcast journalism. As a journalist with five+ years of experience, she knows how to report the facts and remain impartial. However, she unapologetically expresses her opinions on things she is most passionate about. As an opinionated Black woman with Puerto Rican and Dominican roots, she loves writing about food, culture, and the issues that continue to plague Black communities. In her downtime, she loves to cook, watch sports, and almost never passes up on a good Caribbean party. Vamanos!    

Share
Published by
Jahaura Michelle