Singer Rihanna Set to Launch Fenty Parfum

Categories: Business

Singer Rihanna Set to Launch Fenty Parfum

Photo Courtesy of Instagram/ Fenty Beauty

According to her latest social media post, singer Rihanna is set to launch a Fenty parfum.

The fashion and skincare mogul announced the news via an Instagram post of herself.

Rihanna captioned the photo with, “#FENTYPARFUM COMING SOON.”

In a more recent post, the Fenty brand shared a photo of the perfume in its package and a message about the product.

“An intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be. 🖤 Get #FENTYPARFUM when it drops on August 10 at fentybeauty.com Receive a free sample with every $40+ order now until 8/8 on fentybeauty.com using code ‘FENTY’ at checkout.”

One follower commented under the picture, saying, “IM ABOUT TO SMELL LUXURIOUS. I JUST KNOW IT !! 🔥🔥🔥”

Another suggested it would smell like, “my life’s wish has always been to smell like Rihanna.”

Fenty also released a video of the bottle with the caption, “Something sensual, confident yet sexxy ✨coming your way very soon…”

According to Harpers Bazaar, this isn’t her first experience in the world of fragrance– though it is the first for Fenty.

Rihanna’s collection was released in 2010 and included 11 perfumes with fragrance house Parlux.

Some scents include Nude, Reb’l Fleur, and Riri. She even had a cologne called Rogue Man.

Rihanna launched Fenty Beauty back in 2017 and dedicated her brand to inclusivity and innovative formulas, which added to the brand’s uniqueness.

She created Fenty Skin in 2020.

Janelle Bombalier

Staff Writer for Sister2Sister and News Onyx with a fondness for traveling and photography. I enjoy giving my take on education, politics, entertainment, crime, social justice issues, and new trends.